At some games he attends, Buff Egan is mobbed for selfies quicker than the players. Perhaps the Mayo county board should sign him to ease the pressure on Aidan O'Shea. After the Munster hurling final earlier this month, he signed hurleys for young fans.
Buff, especially on Snapchat, has become a phenomenon in recent times. If there's hurling match scheduled, it's likely he'll be in attendance.
His updates from games, sprinkled with his catchphrases like 'capiche', 'tantalising', 'believe that' and 'naaaah maaaaan', have become how many young people consume hurling.
Speaking on last night's Hurling Debate with Centra on Balls.ie, Egan explained how he got his nickname.
It was born out of another passion of his, wrestling.
A wrestler back in the day, called Buff Bagwell. I've actually had the name Buff now since I was very small. It was the year 2000, I was very small.
It was a guy called Buff Bagwell. He was a real show man in WCW. He was real bravado, and he would be shaking his hands. He had a saying, 'I'm Buff, I'm the stuff, and these girls, they can't get enough.'
He would lose most of his fights. He was funny.
Buff Egan, it had a ring to it and at this stage everybody knows me as Buff so, I'll keep it going.
Even now, he is still a big wrestling fan and he gets grief from his brothers for watching it but he has a simple answer for people who have a problem with it.
It is like a rake of Irish people watching Fair City, that's not real, that is a soap.
You can watch Buff explain the origin of his nickname below.