Forget your Match Attax, the thing parents around the country will be pestered to purchase this year will be Cúl Heroes.
Launched today, Cúl Heroes are the official trading cards of the GAA and GPA. The collection will feature 468 Gaelic footballers and hurlers. Each card will also have a positive message such as "You people who seek help feel better about themselves".
A packet, containing six cards, will be on sale throughout the 32 counties for €1.50/£1.20. The collection folder, which comes with ten cards, costs €6.50 while the deluxe version is €10.
Find out more at www.culheroes.ie.
Picture credit: Brendan Moran / SPORTSFILE