Like it or not, the video announcement feature of new transfers is stubbornly resistant.
Ranging from the outlandish to the pleasantly ironic, they are as embedded now in the whole transfer circus as the 'keepie-uppies' a new signing will carry out in front of the fans and gathered media.
There was never any doubt that as high-profile a player as Zlatan Ibrahimovic would indulge such avenues when confirming his move from Manchester United to LA Galaxy today.
Having prematurely left United, his spell there will be remembered fondly by fans of the club.
Although he didn't get to deliver the Premier League title he wanted, League Cup and Europa League success signaled a modicum of delivering on his promise all the same.
36-years-old and onto his ninth different club, Major League Soccer will now take possession of the gregarious Swede; or vice versa, depending who you are asking.
This full-page ad demonstrating that he has lost none of his confidence despite a difficult season marred by injury and scattered playing opportunities.
Zlatan Ibrahimovic has taken out a full page advert in the @latimes announcing his arrival at LA Galaxy. Classic Zlatan. pic.twitter.com/TeFXM2De7e
— Dale Johnson (@DaleJohnsonESPN) March 23, 2018
With the club's announcement of the signing shortly after, Ibrahimovic's brash approach to perpetuating his own sense of self scarcely ceased.
Featuring his old friend and spirit animal, the lion, this is actually not a bad hash at the concept by a club that has had its fair share of superstars.
For now, he welcomes the city to Zlatan.
With the season just underway, Ibrahimovic will unquestionably have one eye on playing his way back into contention for Sweden's World Cup campaign.
