Balls.ie would like to begin this post with an excerpt from a poem. It's about a man who doesn't travel at all scrolling through his twitter account earlier today, searching for his favourite football b****r feed:
And on the bio these words appear:
"My name is BBC Sporf, content-creators of kings:
Look on the works of others, ye Mighty, and despair!"
Plenty beside remains. Round the decay
Of that not-really-colossal-at-all wreck, bountiful and plenty
The many and uneven content stretches far away.
That is right, BBC Sporf, the original parody account masquerading itself as BBC Sport, with the 't' surreptitiously and cannily replaced with an 'f' in a bid to fool people, is no more. It's been rebranded as 'Sporf'.
Here is the updated bio, with a typo which eagle-eyed readers will spot.
Perhaps that is how they wish to be introduced at dinner parties and fancy occasions, but go by Sporf on a day-to-day basis.
They've since changed 'formally' to 'formerly', so now, it's just boring old Sporf, which, when you say it out loud, just sounds a bit like getting sick.
BBCSporf has been rebranded. A sad, sad day.
— Adam Hurrey (@FootballCliches) October 8, 2016
In a kind of inception-laden plagiarism, a parody parody account has since sprung up: there's another BBC Sporf! It's got 40,000 odd followers, however, well below the absurd near-million that 'Sporf' has.
They've relaunched with this snazzy new video, featuring Olly Murs, Rio Ferdinand and Kenny Dalglish(!):
If you're wondering what happened to BBC Sporf, we think that they had to get rid of the 'BBC' bit in order to qualify for a blue verification tick. Y'know, they would never wish to come across as being similar to anybody else, editorially or otherwise.
This article is dedicated to Indykalia.