Watch: West Ham Take Stupid Kit Launches To New Depths With Hideously Cringey Rap

You may remember, back in May, West Ham waved goodbye to the Boleyn Ground/Upton Park with a fairly hideous farewell ceremony, in which Paolo Di Canio being asked to salute the crowd did not even rank in the list of the event's most cringe-inducing moments.

Fresh from that steaming pile of nonsense, the club unveiling of their new kits was equally toe-curling. Fans gathered at a stage outside the Olympic Stadium to see various guests and hilarious activities. For some reason, however, a man turned up to rap about suits. You can watch it below:

This rap at West Ham’s kit launch tonight is one of the most embarrassing things we've ever seen...https://t.co/m8KdIGllqN

— Dream Team (@dreamteamfc) July 16, 2016

What!?

In fairness, the kits were worth suffering through the above to catch a glimpse of. They're very slick, with the new, slimmed down crest extremely classy:

Your 2016/17 @Umbro home kit! ➡️ https://t.co/7IBwY7IwSK #WHUFC #HomeOfHeroes pic.twitter.com/Zr0te1jV2n

— West Ham United (@WestHam) July 16, 2016

Let's hope that Payet is sticking around to wear it next season.

See Also: Watch: Ryan Giggs Is Forcing Most Of The Indian Futsal League To Reconsider Their Life Decisions

See Also: Neil Lennon Has Been Hit With A Touchline Ban At Hibs In Laughably Quick Time