'This is the most abject failure that I can recall' is how Clive Tyldesley summed up England's elimination from Euro 2016 at the hands of the tournament's least populated country.
Back in October England were knocked out of the Rugby World Cup in the group stages, ITV also carried the coverage of that failure for English sport. The reaction that night was funereal. Tonight on ITV, it was more one of exasperation.
England took an early lead but were pegged back almost immediately. Just 12 minutes later, Iceland took the lead.
What followed was a mediocre effort from England to overhaul the tournament's minnows - a side Cristiano Ronaldo accused of having a 'small mentality'.