The inhabitants of most nations that are not England would have been thoroughly enjoying the aftermath of Iceland's not-so-shock victory over England in the last 16 of Euro 2016 when up popped a video just when all the juice had been squeezed from the viral moments of the match.
Rio Ferdinand had stepped up his VLOG game over the course of the tournament and gave his followers access to his experience in France, and his shock when the historic result was confirmed is there for all to see as he watched the game alongside Gary Linker, Alan Shearer, and Jermaine Jenas.
Lineker's celebration of England's goal, proclaiming "We can beat Iceland!" is particularly enjoyable.
Skip to 3:13 to watch the MOTD team's reaction:
Fantastic.
We now know how they get the clips ready for analysis, simply by barking at someone who presumably is sitting at a computer, and also that Rio has to clear his tweets before he posts them, which is puzzling.
The Match Of The Day reaction was understandably frustrated, but it sure was enjoyable to watch.