Well this is unprecedented.
Manchester United released a trailer to announce the signing of Paul Pogba from Juventus early on Tuesday morning, confirming that finally the most high-profile deal of the summer has been completed and we can all move on with our lives.
The trailer is extravagant, and will no doubt be scoffed at by many, but it will also have given most Manchester United fans a shiver down the spine.
#POGBACK
Maybe they're getting a bit carried away..
Pogba also appeared in a video for Adidas that leaked early due to UK rapper Stormzy, who also appeared in the clip.
The video appeared on the rapper's Facebook page before it was quickly deleted, but not before it spread all over the internet, confirming what we already knew to be confirmed.
Stormzy has performed the walk out music for Anthony Joshua for some of his biggest fights, and is a known Manchester United fan. This is the club's attempt at being cool with the kids, and judging by the reaction on twitter it's sick, fam.
They didn't do this sort of thing when Johnny Giles went from Man United to Leeds!