Players doing kick-ups with the chewing gum is the type of behaviour that would cause an Irish mother to declare her disgust, but it's not new, and it's not going anywhere.
Players have been doing it for years, to the point where it's as if camera men are specifically looking for it. Further evidence to that idea was provided in the German Cup on Wednesday night.
Borussia Dortmund full-back Felix Passlack gave the trick a go while warming up against Union Berlin, and it was by far the most dramatic chewing gum keepy-uppy attempt we've seen.
Never give up.
Great technique, but it's all about the look around to see if anyone actually saw what happened. Congratulations Felix.
While we're here, Dimitri Payet also pulled off a much more controlled effort last weekend. He could nutmeg you in a phonebooth that lad.