"Until you've gone down the Cross and experienced the atmosphere on a Friday night, you'll never appreciate what it means."
Cork City fans will be quietly confident of turning the screw on double-champions Dundalk this season, particularly after a 2-0 victory in the Presidents Cup last Wednesday - City's first over the Lilywhites in a remarkable 11 attempts.
A potential new central midfield partnership of Greg Bolger and the returning Gearóid Morrissey are amongst a host of squad changes which may provide cause for optimism on Leeside, with the Rebels once again second-favourites with many bookies to win their first League of Ireland title since 2005 this autumn.
The club's promo video for the new League of Ireland season, which kicks off at Turner's Cross this Friday evening, explores Cork City's standing in the locality, and - regardless of your allegiances - should resonate with League of Ireland supporters around the country.
Naturally, a few City alumni get a mention, too. It is a Cork City promo after all, like.
H/T: Cork City FC and Zenith Media