It's probably fair to say that Blackburn Rovers don't get the same kind of recognition that other Premier League winners receive. Chelsea, Arsenal, Man Utd and Man City are all global brands that can count on a worldwide fan base to buy any and all merchandise that their club might stick a crest on.
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But, as a result of a steady fall from their heyday of the mid 90's, Blackburn have to work harder to tap into the lucrative merchandising market. And thankfully they do, because this is the kind of stuff that their marketing gurus come up with.
https://www.youtube.com/watch?v=S9mUNFQyT04
hat-tip: @MatthewStanger
