Sky Sports launched Friday Night Football this evening for the build up to Manchester United vs Southampton, and the reaction was split right down the middle.
While Rachel Riley received universal praise, many people took issue with the style of the show, complaining about it being closer to Soccer AM than Monday Night Football...
One man who shared this opinion is living internet meme Richard Keys, who decided to take a cheeky dig at the new show while bigging up his own FNF that he presents for BeIn Sports.
Join @AngusScott for FNF on #beINSports - the home of the biggest football show on the planet. We take our football seriously.
— Richard Keys (@richardajkeys) August 19, 2016
In fact, he did it twice.
Join @AngusScott live for Utd's 1st home game of the season tonight. #beINSports. We take our football seriously.
— Richard Keys (@richardajkeys) August 19, 2016
A clear dig, which is a bit Rich from Keys considering the reason he finds himself presenting football shows in the Middle-East.
Also, the man who used 'banter' as a defense for sexism criticising a show for having too much light-hearted filler and not enough analysis? Doesn't really add up, does it.
Still, Andy Gray probably thought it was hilarious.