Lidl is trying to help men say the right thing to the love of their lives in their new Valentine's Day TV advert.
[youtube http://www.youtube.com/watch?v=2OxO-alQUM4]
You know this loverboy is a true Shamrock Rovers fan as he's wearing his limited edition kit rather than the standard replica jersey.
The beauty of these ads in League of Ireland circles is that Rovers fans will point to the extra publicity and the fact they were chosen by Lidl and the creators. Fans of other clubs will try amd make comparisons with Rovers and the low-cost German shops.
So that's fans of Shamrock Rovers and Bray Wanderers we know are romantics. What have other clubs got?