For anyone who spent much of US Election Night doomscrolling on Twitter, Gary Barlow's son provided a wholly unexpected burst of levity. File that under "sentences I never thought I would write."
Yes, the son of the Take That singer went viral this week as a Barlow family photo was shared widely on Twitter.
The photo was originally shared by Gary Barlow on Instagram and took off once screenshots of it moved across platforms.
Social media users were flabbergasted to learn just how tall Barlow's son Daniel is, with the photo showing the 24-year-old towering over his father.
As Twitter users desperately sought for a distraction from the chaos of US Election Night, the platform was suddenly awash with memes about Gary Barlow's son.
It was a well-needed break from all this week's events across the Atlantic Ocean. However, judging by the beginning of this week's Overlap show, the memes did not impress Irish football legend Roy Keane.
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Roy Keane bemused by the memes about Gary Barlow's son
On this week's episode of 'Stick to Football' with Sky Bet, Roy Keane and co. were joined by ex-Manchester United manager David Moyes.
In the traditional pre-amble, the crew could be seen taking their seats, with Ian Wright in stitches as he showed the panel the Barlow family photo which went viral this week.
Though Jill Scott appeared to have the same reaction as the average Twitter user did when seeing it, Roy Keane's reaction was a bit more bemused.
The Corkman initially seemed uncertain as to what on Earth Ian Wright was talking about, before giving an uninterested reaction when shown the photo.
For someone not active on social media (or, as some call it, 'chronically online'), the memes about Gary Barlow's son and their mass appeal on Twitter this week are, in fairness, somewhat inexplicable.
In a week when many needed a break from the doom of their social media feeds, the memes provided a brief moment of levity. However, with Roy Keane famously not 'chronically online,' the bemusement of the Manchester United legend was perhaps easy to understand.