Remember the days when marketing involved sticking an ad in the local paper and hoping for the best? Nope, we don't either to be honest because we're so used to stunts like this. Paddy Power really are the masters at it and this time, it's the very easy target of Mario Balotelli that was on the wrong end of the Irish bookies' jibes.
Given the perfect nature of this picture, we're sceptical that these are actually Liverpool fans lining up to swap their shirts but we applaud the ever inventive ways that Paddy Power find to drum up some interest.
Got a Balotelli #LFC shirt? Bring it to our swapshop outside Anfield and get a new shirt you actually want! pic.twitter.com/T6zb4Ko4TG
— Paddy Power (@paddypower) October 25, 2014
According to the Daily Star, a spokesperson for Paddy Power said that the shirt swap campaign has been well received.
You can understand why the Liverpool fans are getting shirty. The performances have been less Super Mario and more Luigi.
The lack of goals wouldn’t be quite as frustrating if he made more of an effort. We stepped in as it seems only fair that if Balotelli doesn't want his shirt, fans shouldn’t have to keep on going round with his name on their backs.
