There are no professional actors on screen during Three's new TV ad which pays tribute to real Irish football supporters. Everyone starring in it is a member of Irish football's largest supporter's club, 'You Boys in Green'.
Elaine Carey, CCO of Three, said it "captures the raw emotion that each and every Irish fan displays when showing support for their country."
The ad, which airs this Friday, is titled "An Ode to fans" and was inspired by Irish supporter's rendition of 'The Fields of Athenry' during the 4-0 defeat to Spain at last summer's European Championships.
It is also narrated by an Irish football fan, actor Emmet Kirwan.