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Leeds United's New Crest Is An Insult To Crests Everywhere

Mark Farrelly
By Mark Farrelly
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Leeds United have history of bad crests but their latest offering may be the worst of any of them. Fans had eagerly anticpated its launch today, hoping it would be an improvement on the frankly awful one released just before the turn of the millennium. The club claim it took six months of research and consultation with 10,000 people before settling on what they've revealed today.

And what they unveiled was this:

Oh dear. Needless to say, fans were not impressed.

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I thought in the interest of balance I'd try find some positive feedback. So I search the words 'Leeds crest love' on Twitter. Unfortunately this was the only match.

To be fair, when we lower our expectations to 'like' there are a couple of happy people out there. A couple.

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