Leeds United Are Going To War With Sky Sports

Conor Neville
By Conor Neville
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It is a complaint more often heard in this country and one that has barely been heard in England since the 1980s.

Massimo Cellino - the greatest prime minister Italy never had - has banned Sky Sports production staff from Elland Road ahead of the televised Leeds-Derby game tonight.

This is the tenth time a Leeds match has been televised this season and Cellino reckons the coverage is impacting negatively on the club's attendances and commercial income.

Therefore, before departing for his Christmas holiday in Miami, Cellino told staff to block Sky Sports from entering the stadium.

The Daily Mirror write that staff have been warned there will be consequences should they fail to uphold the blockade.

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The Football League are naturally terribly embarrassed about this, as they are about many things concerning the Leeds United chairman.

In February of this year, they signed a highly lucrative deal with Sky. They are keen to ensure that those who paid the piper do indeed get to call the tune.

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The League has been made aware that Sky personnel have been unable to access Elland Road today as previously arranged.

We have contacted Leeds United to remind the club of its obligations to our broadcast partner and to ask them for their observations.

Sky, for their part, deny they have devoted an unreasonable amount of attention to Leeds.

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The question as to whether TV coverage negatively impacts upon attendances has always troubled officials.

These sorts of complaints have frequently been aired on this side of the water. This season, Shamrock Rovers wrote to RTE telling them that they would rather they did not screen their games. They determined that they were losing €10,000 through live games. The FAI disagreed vigorously and pointed to figures that the five best attended game of 2015 were all televised.

The GAA, meanwhile, are forever pondering the influence of TV coverage upon attendances. Indeed, up until the mid-1990s, live coverage of all but the most high profile of games (semi-finals and finals) was a no-no, the GAA fearing that the terrace could never compete with the armchair.

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While that argument was largely discredited in the years following, it has gained traction in recent times with the dip in the crowds in the last few years.

Read more: 10 Ways That Football Will Have Changed By The Time Blatter And Platini's Ban Ends

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