Liverpool, in addition to realising that Jurgen Klopp is a very good manager, have also grasped the fact he is a rather excellent addition to their communications' #content producing department.
A one-on-one interview with young fan Isaac was a major hit last year, and Klopp has since played a part in the Nivea TV ads and this rather excellent video of the Liverpool squad reciting famous movie lines to plug their pre-season tour of the U.S.
Now in the U.S., Klopp was interviewed pitch side in San Francisco by a gaggle of kids for LFC TV, and the entire Q&A proved to be highly entertaining.
The highlights are numerous: Klopp decreeing that "most Americans have no clue about football" and explaining his following of Celine Dion; the mass Sturridge dance; the no-nonsense kid who cuts straight to the point ('I don't have a question, can you say 'Boom'); the wee Irish lad who managed to wander into shot at the end.
Watch it all here: