During John Oliver's most recent rant against FIFA he made a few promises to Budweiser should they help get rid of Sepp Blatter. It isn't confirmed that the sponsors had anything to do with Blatter leaving, but maybe it's his delight in finally seeing the back of the "Swiss lizard" that saw him put his "mouth where his mouth was" and drink one of their disgusting items and say it was delicious.
Adidas and McDonalds were also made promises and Oliver is true to his word as he can be seen demolishing the McDonalds dollar saver menu like a hungover teenage girl. But the main event is the Bud Lime at the end of the video. Although he promised to call it delicious he never said what he would say before he drank it. What follows are the most eloquent and accurate analogies you're likely to hear this side of the Leaving Cert English paper.
https://www.youtube.com/watch?v=fXyWCQeLxrc