The Freddie Ljungberg underwear deal was a constant source of stick from fans and fellow professionals for Arsenal's talented Swede, although none of it ever seemed to bother him, and why would it? He got paid to show off his bulge at the end of the day.
We're sure that down the years many players had a pop at him for being plastered all over New York's Times Square in his undies, and Jimmy Bullard was one couldn't resist a chance to have a laugh.
Curious as to what all the fuss was about, when the lights went out at the JJB Stadium during Wigan vs Arsenal, Jimmy seized his opportunity and pulled down his shorts to get a chuckle from his teammates and supporters, but it didn't work out like that.
He's some man.
Bullard as a guest on 'In Off The Bar' on Sky Sports, and he answered a bath of questions sent in via snapchat and twitter, but aside from the Ljungberg anecdote above, it's worth watching the whole clip to hear his thoughts on Duncan Ferguson:
The jury is still well and truly out on 'In Off The Bar', as there are so many requests for applause that a human being can take before changing the channel, but characters like Bullard are exactly what they are going for.
His own Soccer AM show 'You Know The Drill', however, is outstanding and you can watch them all over on Soccer AM's YouTube channel.