The Soccer Association of Midlake, Ontario, has come up with a brilliant way to make sure no kid has to feel bad while playing football.
The association has decided that not keeping score isn't quite effective enough and has instead removed the ball from all youth games and practices, replacing it with an imaginary ball.
From CBC Radio:
According to Association spokesperson, Helen Dabney-Coyle, "By removing the ball, it's absolutely impossible to say 'this team won' and 'this team lost' or 'this child is better at soccer than that child.'"
"We want our children to grow up learning that sport is not about competition, rather it's about using your imagination. If you imagine you're good at soccer, then, you are."
This radio feature explains more about the imaginary football initiative.
UPDATE:
Turns out we've all been caught out by this great hoax. It's actually a hoax, courtesy of comedy show This Is That. Well played folks, well played.