Hey George Hook, What The Hell Are "The Soccer Olympics"?

There's a danger that we're becoming some sort of George Hook tribute site, but hearing Hook call the World Cup, "the soccer Olympics in Qatar" is just too good not to highlight.

While talking to the biggest wind-up merchant on the planet, Michael Graham, on his Newstalk show this evening, the two discussed the Sochi Winter Olmpics along with the other various places where major sporting events are going to beheld over the coming years. Like, "the soccer Olympics in Qatar".

h/t Conor McKeon