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Fan Opinion Divided As Republic Of Ireland Crest & Rebrand Announced

Fan Opinion Divided As Republic Of Ireland Crest & Rebrand Announced
Gary Connaughton
By Gary Connaughton
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The Republic of Ireland's long overdue rebrand was revealed this evening, with the FAI revealing a new Ireland crest to go along with a change in the Association's branding.

The previous crest used by our national teams have long been an issue of contention for supporters. It was not popular, being very bland looking and have little it to indicate what country it represented.

A campaign has been underway for some time to 'bring back the shamrock', with the FAI duly obliging.

Ireland's new crest, which was unveiled on social media this evening, is certainly a major shift from the previous edition.

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It's a very good effort. The return of the shamrock is a nice touch, as is the incorporation of the Irish flag underneath.

One notable aspect is the change in name to 'Ireland Football', with a move away from including 'FAI' on the crest.

In fact, it seems as though the FAI branding will now be completely separate to our various national teams.

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In terms of fan reaction to these, it has been mixed to an extent.

Supporters have mixed opinions on new Ireland crest

The new Ireland crest is along the lines of what was expected, although there was always a fear that it would not be up to par and we would be stuck with it on kits moving forward.

Fortunately, the reaction to the badge itself has been largely positive.

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Of course, it is impossible to please everyone on issues such as this one. Among the more common complaints are that it is a little bit generic looking with one fan say that it resembles the off-brand tops you'd buy in Penneys back in the day. Some also would have preferred to see 'Éire' included as opposed to 'Ireland'.

In saying that, the reaction to the new Ireland crest has been overwhelmingly positive.

On the other hand, the 'Ireland Football' rebrand has proven to be less so.

It is clear what the FAI were doing there. The Association has developed an overwhelmingly negative reputation in recent years, with this being an effort to separate the FAI and the Republic of Ireland national team as a brand.

That is fair enough, but some have question why 'Ireland Football' was the moniker they opted to employ.

Considering how eagerly anticipated this rebrand was, it's probably fair to say that it looks like a success at this stage.

The new Ireland crest has gone down very well, and while the 'Ireland Football' tag has received a less positive reaction, you'd imagine we will all get used to it in time.

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