The FAI have announced some positive news regarding the Rep. of Ireland's crest, with a new new design due to be put in place to coincide with the change of kit supplier.
Ireland's crest, which has been notoriously ugly and unpopular, will finally be getting a makeover, with fans hoping of a return to something of the ilk from the 90s and early 2000s.
FAI CEO Jonathan Hill went into more detail regarding the change:
“In relation to the logo, as part of the announcement of the strategy, we will be looking closely at all of the different and very disparate brands that I inherited when I came into the organisation, which have been growing over 20 years or so, and there is no real logical marketing or brand approach to them.
“We will be announcing that we will have a new crest for our international teams, we will have a new identity for the organisation itself, the FAI. And we have already announced, and you have seen the work in relation to the League of Ireland, and we are working hard in relation to major programmes and areas within grassroots as well. So, I think we will have a very sensible and attractive group of crests and brands and logos, which is important. It’s important for everyone in the game, and it’s important for us when we go out and speak to sponsors.”
FAI Announce New Logo
21 January 2023; FAI president Gerry McAnaney, left, and FAI Independent Director Roy Barrett during an FAI media conference after the annual general meeting of the Football Association of Ireland at Clayton Hotel Liffey Valley in Dublin. Photo by Eóin Noonan/Sportsfile
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Ireland's new kit supplier is yet to be confirmed, but it is thought that British brand Castore will be taking over from New Balance.
It was revealed a couple of weeks ago that the FAI were set to end their long-standing partnership with JACC Sports, who had provided Ireland with New Balance and Umbro kits in recent times. The company has since gone into liquidation due to unpaid debts of around €13million.
There has been plenty of speculation as to who would fill the void left by their exit in recent times, with O'Neills and Adidas seeming like the most popular choices among the footballing public.
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