Arsenal fans are already in a depressive state usually reserved for February or March, and the latest details of their owner's plans for his new NFL stadium are likely to anger them even more.
While they continue to be on the verge of selling some of their marquee players like Alexis Sanchez, Alex Oxlade-Chamberlain and to a lesser extent Kieran Gibbs, Kroenke's spending focus is on building the most ostentatious stadium in America.
His team, the LA Rams, shall share their new stadium with the LA Chargers when it opens in 2020. The Rams only moved to LA last year (in a move that was seen purely as a money making exercise) while this will be the Chargers debut season in LA after moving from San Diego.
The stadium will cost around $2.66 billion which explains why Kroenke has recently applied to take out a $1 billion loan as well as why Arsenal seem dead-set on selling players despite being way off the pace set by their rivals.
Located in Inglewood, California on a property that Kroenke owns, it will have some incredible/eye-roll inducing aspects depending on your perspective.
These include being not just a stadium but a 298-acre sports and entertainment complex with 260 suites laden with several televisions to watch as well as the match out on the pitch itself.
Each suite will also have its own private bathroom. Estimates are that the most luxurious of these suites will cost up to $1 million a year.
There is also going to be a 120-yard long circular video screen hanging above the pitch.
A club area will also be available to patrons to have gourmet food and chat whilst watching the match on even more television screens.
And it is interesting to note that the stadium is going to be built partly underground so as to not disrupt flight paths from nearby LAX Airport.
These largely needless elements would seem to indicate that Kroenke is more concerned with the glamour of opening new stadiums rather than ensuring that his teams are competitive on the pitch first things first.
