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How The Brendan Rodgers Effect Is Already Telling For Celtic

PJ Browne
By PJ Browne
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Celtic replacing Ronny Deila with Brendan Rodgers was a win-win situation for the club and the ex-Liverpool manager.

Rodgers has signed a 12-month rolling contract, which means should he be successful with Celtic - i.e. progress in the Champions League - and if he receives an offer from the Premier League, he could depart Parkhead at the end of the season. In the interim - he'll get further Champions League experience.

For Celtic, the Rodgers effect is already telling.

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Yesterday, the club announced the signing of Fulham striker Moussa Dembele. Last season the 19-year-old scored 17 times for Fulham in the Championship. Out of contract with the London club, he was available for a fee much less than would be expected for a player of his potential.

Celtic had been pursuing Dembele since January. The Franch player told the Press Association of Celtic's interest.

I first heard of Celtic's interest in January. I have thought about it since January but I had a few other options. I took my time and looked at all the options and Celtic came up as the best choice.

I had a few (offers) but I didn't have the same one I had with Celtic in terms of football. I think it's the best place for me to be.

Dembele's services were coveted by a number of clubs - including, apparently, Arsenal and Liverpool. However, it was Rodgers who swung the player's decision towards Glasgow.

When you have a manager like Brendan who talks to you about the club and who convinces you to come, it's a massive thing.

He told me about the club, about what he wanted to do with me in the future, and I was happy with that. Brendan is a very big manager and I can't wait to work with him.

Considering the Celtic model - buy low, sell high - the acquisition of Dembele is a real coup. He's 19 and has bags of potential.

As he's under 24 and out of contract, Fulham will be due a development fee but that is expected to be somewhere around only £350,000. If he starts scoring goals for Celtic - especially in the Champions League - clubs across Europe will surely come calling with their cheque books wide open.

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