In a move that is certain to create extra interest in European football's secondary competition, UEFA is expected to announce tomorrow that the winner of the Europa League will earn a Champions League place from 2015/16 onwards.
Expect #Uefa to confirm tomorrow that from 2015-16 Europa League winners qualify for Champions League. Could be 5 teams from one country
— Paul Kelso (@pkelso) May 23, 2013
The competition is currently viewed, especially amongst English clubs, as being a bit of an inconvenience to a team's pursuit of domestic glory.
The promise of Champions League riches could certainly change that.