During his seven months at the FAI as deputy interim CEO, Niall Quinn says that a survey was undertaken to establish the standing of the Association among the Irish people. Of the 100 brands included in the survey, the FAI ranked rock bottom.
It was done so a year after John Delaney's reign as CEO ended and stories emergerged about the FAI's feeble financial situation.
At 9pm on Tuesday evening, Virgin Media One will air 'Champagne Football', a look at Delaney's time at the FAI based on the recently released book of the same name by Mark Tighe and Paul Rowan.
"[Too much power] has its consequences," Quinn told Virgin Media regarding Delaney.
"Without him being brought to task by Mark Tighe, who knows how bad it would have got.
"Put yourself back to 2016, we competed well in the Euros, the brand was on a high. Everyone thought, 'This fella must be doing a good job'. Obviously, behind the scenes, it was awful stuff.
"Where the FAI brand has got to as a result of this, it's pretty low. We brought an agency in, a world renowned brand expert. They did a deep survey for us at the FAI in March, April, May.
"The result was that out of 100 top Irish brands, we were number 100. If there were 200 brands surveyed, we'd have been number 200.
"It has gone to an all time low and it also brings up questions about whether the brand should remain, it was that poor.
"In normal business circumstances, you would put a lot of working into deciding if that brand should stay alive. That's just a snapshot of what this man is responsible for."
Brian Kerr believes there are still people within the FAI who need to be cleared out.
"The 15 years John Delaney was in control were a disaster for Irish football and for the game," said Kerr.
"What is a disgrace is that there were so many people on the inside who knew the skulduggery that was going on and did nothing about it.
"They went a long taking what bonuses were coming from being part of that culture, a poisonous culture that was in the FAI at that time. They took the benefits of it and went on the trips, celebrated on the good days.
"Sadly, I think some of those people are still around in the FAI. They need to be cleared out. They never stood up, they never said anything.
"I haven't got all the answers as to how he achieved that remarkable power to do as he wished."
