FC Barcelona has announced plans for five theme parks sized between 3,000 and 10,000 square metres in the USA and Asia. The club plans on opening the parks by 2020.
The parks will be based in shopping malls and 'iconic establishments' with the club confirming the theme will be exclusively Barcelona.
The club is viewing this as a strategic agreement that will project the Barca brand and awareness of the club around the world.
These spaces will be dedicated exclusively to FC Barcelona, where visitors of different ages will be able to enjoy immersive experiences in this brand new entertainment concept, based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.
The move marks the latest in a series of global flexing by Barcelona. They have already opened offices in Hong Kong and New York and the team will travel to South Africa on Wednesday for the Nelson Mandela Centenary Cup match at the FNB Stadium in Johannesburg. Barca recently lost 5-4 against Levante in a game that ruined their chances of an unbeaten La Liga season. They are expected to play The Sundowns on Wednesday before flying back for their final La Liga game against Real Sociedad on Sunday.
The moves are all a quest to expand their global brand.
