British gambling companies have struck a deal which will see the end of them advertising on TV during games.
According to the BBC, companies which are part of the Remote Gambling Association - including Bet365, Ladbrokes and Paddy Power - have agreed to a 'whistle-to-whistle' ban following political pressure.
The ban will include games which start before the 9pm watershed - the time after which programmes unsuitable for children can be broadcast - but end after that time.
Ray Winstone's floating head, informing viewers about what odds they could get on Harry Kane to score next while also telling them to gamble responsibly, has become a feature of Premier League games in recent year.
Due to the reliance of horse racing on gambling, it will not be included in the ban. However, all other sports will.
It's said that the restriction could come into force this month or early in the new year.
