If they were looking for some publicity then they certainly did their job. Aston Villa launched their new kits for 2015/16 yesterday and they did so with the help of a rather divisive slogan.
FIRST LOOK: Here are our home and away shirts for 2015/16. #AVFCKitLaunch #SayItLikeSherwood @QuickBooksUK pic.twitter.com/xYTn11EwXL
— Aston Villa (@AVFCOfficial) July 7, 2015
As many fans have been keen to point out, it's just a quote taken from Tim Sherwood's first press conference as Villa but nonetheless, writing 'This is a big club' in what can only be called 'crayon font' may not have been the way to go.
@bentekechris20 message to Rodgers. "Why would I join Liverpool" as he points to the words "This is a big club" #AVFC pic.twitter.com/RPrC5xn9UX
— AVFC Chicago (@ChicagoVillans) July 7, 2015
'This is a big club'....who just about scrape avoiding relegation! ? fans and the board, all bloody deluded. https://t.co/9YYzKHIE9u — Scott Bryson (@ScottBryson94) July 8, 2015
Only a really big club would have to say, 'THIS IS A BIG CLUB,' in advert to their own fans... #avfc #wba
— London Baggies (@LondonBaggies) July 7, 2015
"This is a BIG Club" ???? How pathetic!! ??? #avfc https://t.co/nK9g6a9sBc — JonathanPratt (@PrattByNature_) July 7, 2015
This is a BIG CLUB that got a 14 year old with MS Paint to do the writing for its kit launch promo. pic.twitter.com/QQ7xN59U9M
— The Special Ron (@TheSpecialRon) July 7, 2015
"This is a BIG club" What's the odds on them going down next season and this tweeting banging ?? https://t.co/MsdqNtdSzS — James ⚒ (@JameswhufcJones) July 7, 2015
I genuinely thought Collymore had tweeted a fan made picture that proclaims Villa as a big club. Turns out its an official club pic ??
— Ricci Dunn (@B_H_Baggie) July 7, 2015
In fairness, Villa have won a European Cup so they do have claims to be a big club. There's no need to tell everyone that though.