Irish sporting photo shoots have changed an awful lot over the years. For example, once upon a time, say 15 or 20 years ago, nearly every Irish sports-related PR launch involved a lovely girl.
We originally published this article in 2014 and it's interesting that within a few years, many of these photos have become unacceptable.
Still we miss the madcap days of oversized Lucozade Sport bottles and GAA Presidents posing with hawks
Behold the absurd ridiculousness of the Irish sporting photo shoot.
If the man to woman ratio is 2:1 or greater then the woman must be carried like so...
Peter Clohessy masks optional...
Niall Quinn and Clinton Morrison unsupportive in Gary Kelly's bid to kick Lucozade Sport addiction.
The presence of two models couldn't even distract from Ryle Nugent's terrible trousers here
This of course helped the stethoscope industry no end
Andrea Roche poses with unnamed, clean shaven man
GAA greats, Barney Rock, Robbie O'Malley, Jack O'Shea and Glenda Gilson reunite for the first time in years
When all else fails, use army tanks
The inexplicable and illogical tactic of including a scantily clad model when promoting something completely unrelated to scantily clad models
'Now guys I need your best lion face. Come on now, give me more lion!'
I refer thee to the aforementioned scantily clad model tactic
The first of many great Keith Wood photo shoot pics
There are still only around four crisps in that bag I'd say
Back when photo shoots were shit cool
You can ride a Daithí to water but a pencil must be lead
You know that whole tyres, golf and models connection??...
Pay no attention to the Leo Cullen holding a horse in the background
Sick of being out of the limelight, two mascots decide to throw the Setanta Sports Cup in the Liffey
Louise Kavanagh reacts to Trap not noticing Jack Charlton was in fact just a wax model
Seriously. What warrants this?
I'm pretty sure Tony Ward should have tried a lob to the back of the court here
Ray Houghton, former footballer turned council worker
The scantily clad model tactic now with added Giovanni Trapattoni
It became a very popular tactic
Ridiculously popular
And when Trap wasn't available...
Even big Jack was drafted in at one stage
I think we've found a winner...
Obviously a sports book about a hurling club's quest for a county title requires the scantily clad model tactic
This is getting a bit ridiculous now... 
I'm sorry but that phone is completely impractical
Recommended
There's a lot happening here. McAteer looks slightly overwhelmed
It's only a matter of time until GAA players start wearing their shorts like this
Trap has been a huge loss to the advertising industry in Ireland
It's hard to actually find a photo he's not in
There was a Dave Kearney who lived in a shoe
Liam O'Neill not smiling
Liam O'Neill smiling
Is this scantily clad model thing actually a rule as opposed to just a tactic?
That's a dreadful swing and I'm pretty sure that's not a regulation golf ball
Paul O'Connell going for the suit trousers and rugby jersey look
We all partied...
Dublin's Ruth O'Neill with the worst attempt at catching a ball I've ever seen
THAT MAN HAS A RUGBY BALL FOR A HEAD!
Didn't Paddy Kavanagh request a commemorative scantily clad model in the last sentence of Lines Written?
The lads trying not to laugh at the stadium plan made entirely of lemon frosting
Brian O'Driscoll's brief venture into the property market
If the man to woman ratio is 2:2 the woman must be carried like so...
Ah the good old days...
Go banana!
Honey I blew up the tennis racquet
Got milk?
They're not a snowball's chance in hell he's going to be able to clear that hurdle
Shane Filan reveals he is The Stig
Ray Houghton trying to get Toto Schillaci fat on Cornettos. Too little too late Ray!
The lads later try to recreate the Father Dougal - Father Damo look
Hereeeeee's Paul!
Even the Kilmacud Sevens need a scantily clad model
That's cheating!
Keith Wood takes a quick drink while on a break during a busy shoot
Back during Waterford's golden era
Prank goes horribly wrong as Des Curran superglues ball to Nadia Forde's head
God you'd miss Keith O'Neill
And finally...
Mick Byrne pleads innocence in the case of the missing Lucozade
