Let's not kid ourselves, football is a business and a big business at that. With that in mind, club's are always on the lookout for new ways to monetise every facet of their being. For example, sponsored training gear, has for a while now, been the norm.
Recommended
But even though we accept that, this is gong to take some getting used to. Ed Woodward is a genius people. He's selling time to watchmakers.
Woodward has found an added time sponsor @unitedrant @UtdRantcast @FootballRamble and finally @thestrettyender pic.twitter.com/jMO1wAgTiz
— Andrew Wallace (@awunited) January 11, 2015
*From now on, the cumulation of minutes and seconds previously known as Fergie time, is to be referred to as Bulova Fergie time*
