50 Cent has broken the cycle of ice bucket challenges. And he did so while extending his feud with Floyd Mayweather.
He has roped an unsuspecting JK Rowling into the dispute by saying if Mayweahter succeeds in reading a full page of a Harry Potter book he will donate 750,000 to a charity of Mayweather's choice. And with that he fucked a bucket ice water over his big rapper's balcony.
Personally, I'd prefer to see him read Finnegans Wake but anyway...