So Yahoo have come up with this brilliant parody of the try-hard athlete profiles they play just before an Olympian takes to the ice. It's titled 'Luge is Easy'.
James Gilbert has overcome the "squalor" of his upbringing in Glendale, California, and the death of his grandfather at the tragically young age of 93, to become America's great luge hope.
Will he be the hero his country desperately needs, what with North Korea, and a mere twelve and-a-bit years after 9-11?
H/T: USA Today FTW