Joe Flacco is having a big few weeks, first he got his underdogs to the Superbowl and now he has signed the endorsement deal of a lifetime. Unlike Rory McIlroy's Nike deal that could, in one fell swoop keep the bondholders off our backs, Flacco went for something entirely more delicious - Haribo gummybears.
The deal which will see plenty more of these photos also means Joe will have a lifetime supply of the incredibly tasty jellies.
"He didn't do a deal with a clothing company or a law firm," said his agent, Joe Linta. "He did it for a company that makes gummy bears. But that's Joe. He likes the product."
Amazing stuff Mr Flacco, we salute you.
Odds on Irish sports stars to be on the phone to Haribo Ireland this morning?
Cian Healy, Jamie Heaslip j/f - 4/1
Robbie Keane 9/1
Seanie Johnston 15/1
Katie Taylor 20/1