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The latest advert for the new Madden game might just be their most imaginative yet. San Francisco 49ers and Seattle Seahawks quarterback's Colin Kaepernick and Russell Wilson play childhood friends with a Madden rivalry, who spend the intervening 20 years honing their skills in real life in preparation for the ultimate Madden showdown, playing each other with their own teams.
http://www.youtube.com/watch?v=ZHysr18U374
