The risque folk of the Paddy Power marketing department have stolen the limelight once more this morning with their billboard announcing their gay marriage odds.
The press release accompanying employed a famous Alex Ferguson quote.
Paddy Power Press Release
Squeaky Bum Time For Gay Marriage Punters
The general response from social media - typically a liberal environment - has been hostile. Paddy is disinclined to apologise.
We're just going to leave this here...#MarRef pic.twitter.com/jIcUaCAu5n
— Paddy Power (@paddypower) April 27, 2015
I'm sure you think you're being terribly clever @paddypower. But #MarRef trolling for coverage like this is pathetic. pic.twitter.com/HJE6wS4FSY
— David Cochrane (@davidcochrane) April 27, 2015
Paddy Power continuing his absolute disregard for the LGBT community with this massively distasteful advert. #MarRef pic.twitter.com/NftmRCr7aV
— Adam Shanley (@Adlers1) April 27, 2015
Paddy Power know their market. Targeting working class males with that #marref billboard. Not exactly a "yes" demographic.
— John McGuirk (@john_mcguirk) April 27, 2015
