Unexpect the Expected!
A couple of weeks ago the GAA launched their new promotional campaign for the National Leagues in hurling and football with this TV advert.
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It's the usual fine production standard you expect from GAA adverts showing their athletes in the height of battle. Then they hit you with the slogan; "Unexpect the Expected." It's never really a good idea to start a slogan with a word that doesn't exist, and leave the viewer thinking "WTF?!"
The GAA is usually excellent at marketing their games so maybe it was a one-off and just for TV? Nope they've been pushing it on twitter too over the weekend.
It all starts tomorrow evening. Unexpect the Expected! twitter.com/officialgaa/st…
— The GAA (@officialgaa) February 1, 2013
With the Allianz Leagues getting underway tomorrow we will be rewarding two lucky followers with a prize today. Unexpect the expected! #GAA
— The GAA (@officialgaa) February 1, 2013
Tonight's league opener will also be the launch of @crokepark 100 year celebrations with a few surprises in store! Unexpect the expected!
— The GAA (@officialgaa) February 2, 2013
So how's that slogan going down with sports fans?
"Unexpect the expected". They won't pay their players but paid someone to come up with that?
— Ronan Moyles (@RonanMoyles) February 2, 2013
Is 'Unexpect the Expected' the most rubbish marketing slogan ever? Take a bow, GAA.
— Alan Smith (@alansmith90) February 2, 2013
The GAA would be better off revamping inter-county competitions than coming up with tacky slogans for the AFL: 'Unexpect the expected'. Wow.
— Liam Maloney (@omaoldhomhnaigh) January 31, 2013
Oh.
